Monday, April 20, 2009

Payless Shoes: Fake Green "zoe & zac"

Payless Shoes is trying to convince us that their "zoe & zac" shoe line is 'fresh green fashion.' I'm calling bullshit on this. While these shoes may have recycled rubber and organic cotton in their production, the basic principal is a marketing scam.

Why you ask? Because the shoes are produced in China! So all those 'green' components are thrown out the window by the transporting and energy used to move these shoes across the globe from one side of the world to the other.

How much fuel does that take? I'm thinking more than being able to be labeled 'green' is logical. Oh, but the marketing is nice.

NPR did a story on Payless Shoes and how this is another green scam. And while it might seem like a nice green transitional product, Payless Shoes could have at least brought forth the production and transportation information to be clear on all the so-called 'green' facts. No mention of where the components are sourced, location of production, or method of shipping is mentioned.

We are idiots.

Simply Recipes' "Asparagus Pesto with Pasta"

Man has been endowed with reason, with the power to create, so that he can add to what he's been given.
But up to now he hasn't been a creator, only a destroyer. Forests keep disappearing, rivers dry up, wild life's become extinct, the climate's ruined and the land grows poorer and uglier every day.
--Anton Chekhov, "Uncle Vanya, 1897"

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